MOTHERFUCKING
Car enthusiasts make up probably less than 1% of the market. Shit even some car enthusiasts don't give enough of a shit and will buy CUV's for wives, and one for themselves in addition to their "toy."
The vast majority of the market wants all the SUV's/CUV's. Ford was losing hand over fist on every car they sold, and was making money hand over fist on all the CUV's they sold. Car manufacturers will throw out a bone to the enthusiast every now and again, but like the GTO and SS no enthusiasts wanted to buy them because they weren't used Terminators, 4th Gen's, or Foxes (I can buy a $5000 4th gen and go WAY faster for cheaper than an SS!!!1!!! HURPTY DERP!!!)