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Calling it a Mustang is the only way they'd sell them in today's EV climate. Imagine how an Escape EV would have been received.
I am not sure I agree with that. You can't come up with a new name and a marketing campaign to generate excitement around the vehicle?
Today's EVs are selling to people who want performance and style; the frugal EV runabout didn't work. And if you're Ford, what's more recognizable and exciting than Mustang?
Send them an email
It is not impossible to develop a new product centered around performance & style, companies do it all of the time without recycling a name over and over and over. Maybe that is why Ford is not doing that great for the most part, lack of creative thinking and reinventing themselves.
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Impossible, no. But also not inexpensive. Considering their situation, I don't see why they would spend all that money on marketing a new sub-brand and boosting recognition when they have such gold in-house.
Either way, the Mach-E is seeing early success. The Mach-E alone is responsible for cutting Tesla's EV share like no other EV has, and most owners aren't previous Ford owners.
I am not sure I agree with that. You can't come up with a new name and a marketing campaign to generate excitement around the vehicle?
Sorry you are taking it so personally.
I am just stating an opinion, I am certainly not going to try and save them.
Impossible, no. But also not inexpensive. Considering their situation, I don't see why they would spend all that money on marketing a new sub-brand and boosting recognition when they have such gold in-house.
Either way, the Mach-E is seeing early success. The Mach-E alone is responsible for cutting Tesla's EV share like no other EV has, and most owners aren't previous Ford owners.
Pinto or Mavrick woulda been better. Or Escort
Seriously have zero care that it is called a Mustang. Does it take away any form my Mustang? Nope! Not sure why this is even a big deal at all.
Is it though? Is anybody going to not buy a gas powered Mustang car because they named an electric SUV a Mustang as well? And on the other side, is anyone not going to buy the Mach-E because it has the name Mustang? I very strongly think no to both those questions. Bottom line is that if they make something desirable, people are going to buy it no matter wtf its called.Not a big deal, just a poor business decision.
I am not sure I agree with that. You can't come up with a new name and a marketing campaign to generate excitement around the vehicle?
Is it though? Is anybody going to not buy a gas powered Mustang car because they named an electric SUV a Mustang as well? And on the other side, is anyone not going to buy the Mach-E because it has the name Mustang? I very strongly think no to both those questions. Bottom line is that if they make something desirable, people are going to buy it no matter wtf its called.
I personally like them, and after we are done with our minivan stage, we're pretty dead set on an EV suv. Right now, it'd be between a Tesla Y and the Mach-E for me.