The issue still is though, the gap is soo big. Yes, they're selling more, but so is Cadillac. I believe Escalade sales were up 10% last month. It's hard to look at percentage increases because any sales increase Lincoln is getting, looks great because they sold so few the prior year same period. Whereas Cadillac has been selling them consistently all along.
With that said, the gap is still nothing fomoco is going to make up in the next year (and half) until the T2Y's come out. Just spending hours driving for the second job, in the more affluent Geneva/St. Charles corridor, I can count, on one hand, the number of previous EBV6 powered Navigators and the new one. Whereas, There are 100 K2Y Escalades. The numbers get even greater when you factor in the lower tier Chevy and GMC counterparts. It isn't even a contest.
To put things in perspective, last year, GM sold nearly as many Escalades (both wheelbases), as ford sold Expo's and Navigators combined! I want to say ford sold some ~40k combined. Cadillac sold just under 38k alone. GM as a whole, sold 277,413 K2Y's last year.
You’re trying to sugar coat it. Companies don’t put incentives out on hot sellers. Cadillac obviously is concerned with their market share to throw a large incentive out there. The Navigator and Expedition are better products and we will see how much market share that they steal until GM’s new offering comes out.
I was on vacation last week in Florida (Naples) and actually saw a lot of new Navi’s and Expeditions.
Lastly, you can’t really look at historical data because Ford/Lincoln abandoned the segment. GM had multiple redesigned while Ford let their product languish.