I stopped and looked at a 2015 f150 xlt. Just basic options, cloth seats, etc. Sticker was $44k. I thought that was crazy.
When I bought my '13 new, two years ago in July, the sticker was almost $60k, but according to the tax paperwork, I ended up paying about $40k for it.
The mpg argument makes me laugh. They get exactly what they are rated at. Actually, I've gotten quite a bit better. Remember, that's an epa rating from government tests. There are specific parameters that are used during the test. You cant expect to get the same mileage when you drive 70mph everywhere, when the epa rates it at 55mph.
The ecoboost will pull every other 1/2 ton under the table. You just need to decide if the extra fuel is worth it. If you aren't going to pull, there is no reason to get something that makes this kind of power. If you're going to actually use it, you will love the ecoboost.
i don't get how the mpg argument makes you laugh.... in testing the ecoboosts have shown to get significantly worse mileage than what they are rated for... the gm's and ram get in line with what they are rated for
you do know the tests are performed by the manufacturers though right...
and lets be honest... ford has lied about their mpg ratings in the past- much like most manufacturers probably have but they have probably gotten away with it.
additionally, i wouldn't be so quick to say the ecoboost would pull "every other 1/2 ton under the table"... the hemi 8-speed combo and the gm 6.2 8-speed combo's are nothing to be fucked with.