Taco Bell unveils mobile ordering
You can order Taco Bell from a smartphone starting today | The Verge
The Verge said:Get ready to order FourthMeal with your smartphone. Taco Bell will today announce a new app that lets customers nationwide order food ahead of time and pick up their meal via drive-thru or by walking into the fast food chain. After several months of planning, the company has become the first big fast food player to offer mobile ordering at this scale and with two pickup options. Other huge chains including McDonald's have conducted pilot tests for smartphone orders and are likely to follow suit before long. Taco Bell is emphasizing that mobile customers will have access to every single ingredient on its menu, and the company even plans to offer some food items exclusively via the app. Special offers will also be integrated, and Taco Bell says reordering your last custom creation is as easy as rotating your phone.
"You'll be able to order products that no one else can," Tressie Lieberman, senior director of digital marketing and platforms at Taco Bell, told USA Today. The fast food chain plans to launch a loyalty program early next year for its frequent customers; that too will be tied to the new app. If you've already got Taco Bell's app installed on your Android or iOS device, expect to see an update that adds mobile ordering very soon.
You Can Now Order Taco Bell On Your iPhone Or Android | TechCrunch