Food / Drink Oh no Wendys, what is you doing

[Mook]

Wendy's confirms 'Uber surge-style' menu - prices change during day

Fast food chain Wendy's is planning to test 'dynamic pricing', meaning the cost of the items on its menu would vary depending on the time of day.

www.dailymail.co.uk

Wendy's is planning to charge different prices depending on the time of day - which means a Dave's Single could cost more at lunchtime than mid-afternoon.

So-called dynamic pricing would boost traffic when restaurants are quiet and cool demand when they're busy.

Such a system might mean that at busy times like breakfast, lunch and dinner, prices it advertises on a digital menu will be higher and at quieter times they will fall.

For example, a Dave's Single quarter pounder currently costs around $5.99 at a Wendy's in Newark, New Jersey.

Under the new system that could increase by a dollar at lunchtime and drop by a similar amount during the post-lunch lull.

Wendy's new system will begin testing in 2025 and rely on 'digital menu boards', in which it will invest $20 million, according to its CEO Kirk Tanner. That will mean it will be able to update prices in real time and at little to no expense.

Click to read more...

 

[Ryebread]

Oh well, I haven't been to Wendy's in over 2 years. I stopped going after the third time I asked for ketchup only and got lettuce and mayo instead.

 

[FirstWorldProblems]

haven't had wendys since high school

 

[Mook]

haven't had wendys since high school

And we're all very proud of you.

 

[Blood on Blood]

Wendy's confirms 'Uber surge-style' menu - prices change during day

Fast food chain Wendy's is planning to test 'dynamic pricing', meaning the cost of the items on its menu would vary depending on the time of day.

www.dailymail.co.uk

Wendy's is planning to charge different prices depending on the time of day - which means a Dave's Single could cost more at lunchtime than mid-afternoon.

So-called dynamic pricing would boost traffic when restaurants are quiet and cool demand when they're busy.

Such a system might mean that at busy times like breakfast, lunch and dinner, prices it advertises on a digital menu will be higher and at quieter times they will fall.

For example, a Dave's Single quarter pounder currently costs around $5.99 at a Wendy's in Newark, New Jersey.

Under the new system that could increase by a dollar at lunchtime and drop by a similar amount during the post-lunch lull.

Wendy's new system will begin testing in 2025 and rely on 'digital menu boards', in which it will invest $20 million, according to its CEO Kirk Tanner. That will mean it will be able to update prices in real time and at little to no expense.

Fast Food just may price themselves out of the market

 

[Lead Pipe]

Now I see why the Wendy's on Randall closed...

 

[Spivitz]

I feel compelled to post, no Wendy's since 2008

 

[VenomousDSG]

Fast Food just may price themselves out of the market

No kidding... shit is getting insane. I just got a 6 inch sub from subway this afternoon for lunch, cost me 8 bucks. WTF happened to the 5 dollar footlong days!

 

[Boostie]

Ive never been a huge fast food fan, but as I have gotten older I am way more willing to support local smaller "faster food" style places as the quality is way better and pricing isnt far off. Back in the day I would get subway for lunch at least once a week and after they started jacking up prices and the menu options I pretty much stopped going. If I am doing a sandwich id rather spend a little extra and get Jersey Mike's.

 

[Mook]

Here comes the I havent had fast food since I was 4 years old crowd.

 

[SpeedSpeak2me]

and cool demand when they're busy.

Wait, what? They want LESS demand at peak times, when they're making the most amount of money? "We're too busy, we don't want your business, come back later".

I think this is obligatory:

 

[LikeABauce302]

Golf courses have been using dynamic pricing since COVID. I hate it. Using that s kind of model for fast food is insanity.

 

[Blood on Blood]

Golf courses have been using dynamic pricing since COVID. I hate it. Using that s kind of model for fast food is insanity.

Thought golf courses have always used twilight golf pricing

 

[Chet Donnelly]

I also do mostly "faster food" over "fast food"

Example.....Avanti Cafe in Mount Prospect has a sandwich that blows away Jimmy Johns, Subway, Jersey Mike's, etc........and its cheaper than all of them, and they have a drive through. Not sure why I would get a McD's burger when I can get a Portillo's, Buona Beef, or wherever else by me (also through a drive through). Don't get me wrong, I enjoy the novelty of fast food every once in a while....but overall its silly to get it consistently around here.

 

[boostedguy05]

haven't had wendys since high school

I feel compelled to post, no Wendy's since 2008

Did you two go together?

 

[HeavyG]

Does anyone else only get Wendy's while on a Road trip?

Their food is so filling after a day of driving....

You can get a salad, Chilli, baked potatoe....it is incredible.

The price hike won't stop me...


I wonder what would Dave Thomas say about this ?

 

[radioguy6]

I miss yellow Wendy's. I think they should save that $20 million "investment" and scrap this idea while they still have time.

 

[IDAFC21]

I dropped Wendys back when they axed the spicy nugs and taco salad and started serving double stacks that fucking looked like this

But have since gone back now that those items have returned and they've corrected the double stacks to be at least decent. Still don't go there a TON these days, but I like what they've been doing lately.

This. This is interesting.

 

[RedBeard]

Next, they'll go to subscription services, and you'll have to subscribe to your favorite restaurants to eat there.

 

[Rent Free]

Just saw this too. Fuck them its like "tolling" for food.

 

[SirMarco]

You'll see this places dead when it's the "busy" time. They will end up canceling this project.

 

[ChrisRac]

Wendy’s is far better than anything McD’s, BK or any other fast food burger place. This won’t stop me.

 

[frank]

Next, they'll go to subscription services, and you'll have to subscribe to your favorite restaurants to eat there.

 

[Pro Stock John]

Ive never been a huge fast food fan, but as I have gotten older I am way more willing to support local smaller "faster food" style places as the quality is way better and pricing isnt far off. Back in the day I would get subway for lunch at least once a week and after they started jacking up prices and the menu options I pretty much stopped going. If I am doing a sandwich id rather spend a little extra and get Jersey Mike's.

I hit up local places, went to Wolfy's on Peterson on Monday for example even though I'm close to a Wendy's and a McDonald's.

 

[frank]

I hit up local places, went to Wolfy's on Peterson on Monday for example even though I'm close to a Wendy's and a McDonald's.

And it was still better than Wendy’s or McDonalds.