What happens if you get some fancy bottles, fill them with water, put a hot dog in and market them creatively for $38?
They sell.
It's water. With a hot dog in it. Priced at $38.
People cough up $38 for 'unfiltered Hot Dog Water' at festival | Fox News
They sell.
It's water. With a hot dog in it. Priced at $38.
“We’ve created a recipe, having a lot of people put a lot of effort into research and a lot of people with backgrounds in science really creating the best version of Hot Dog Water that we could,” self-styled Hot Dog Water CEO Douglas Bevans told Global News.
The drink, which comes in a sleek glass bottle filled with water and a single hot dog, is “keto compatible” and will help the drinker “lose weight, increase brain function, look younger, [and] increase vitality,” the sign at the Hot Dog Water booth claims.
The sign also explains that the drink is rich in sodium and triggers anti-inflammatory processes.
“There’s a fair bit of it that is too science-y for me,” Bevan told the Global News. “So the protein of the Hot Dog Water helps your body uptake the water content, and the sodium and all the things you’d need post-workout.”
The Hot Dog Water, which comes unfiltered, was listed for an “event price” of $37.99.
“They’ve been drinking it for hours,” he said. “We have gone through about 60 litres (16 gallons) of real hot dog water.”
The booth also sold Hot Dog Water lip balm, breath spray and body fragrance, Global News reported.
But the protein-rich beverage did come with a catch, which was stated at the bottom of the sign in fine print:
“Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices.”
People cough up $38 for 'unfiltered Hot Dog Water' at festival | Fox News