In my opinion the i8 by it's very nature is going to be compared to the Tesla and when you compare it to the Tesla you find that the Tesla gets better all electric range, is faster, is cheaper by tens of thousands of dollars, is already a completely competent handling car and has exponentially more utility (though admittedly this particular demographic might not care).
well of course it is, tesla really proved out the model of a luxury "green" car that works. all your points are pretty debatable, as i've pointed out the real range is limited in the tesla and you have potential charging time challenges as well - two things the bmw simply offers with no compromise. the base i8 is 0-60 in 4.5 and your range is not going to suffer for it as much as playing around in the tesla would. the tesla signature package is faster but i'm sure bmw will have some more options too. both are expensive but how many shoppers of either car are someone like me, looking at numbers for one car as a daily? the brunt of these owners are wealthy people in both cases and it's car number x in the stable. and i have doubts the tesla will handle like the bmw. you mention buyers doing so for the logo, but that does a disservice to the people behind the bmw one, as it ain't just marketers. it is bmw engineers.
But let's say you're just buying it because it's an exotic sports car and you don't care at all that it's electric. If you compare the i8 to other exotic cars it still comes up short. BMW makes all gas cars that blow this out of the water performance wise and other cars like the R8 similarly beat it out quite handily. So then what market is this car competing in or is it answering the question nobody asked? I tend to think the latter. It's either a poorly performing exotic or a poorly performing electric car.
it is still a "green" car and one without some painful limitations. hey it's still real fast and look i'm getting 95 mpg too.
I also think you're over-estimating people's desire for range, especially for a car like this. Even if it was range limited it's not as if most people are going to buy it as a road trip car so range really won't become an issue.
tesla wants you to focus on range when charge time is the more common issue, although range can be one too. have you ever said "range x will be good enough for you to commute to work and back so it's no problem"? because i certainly never have. with gas range is
never a problem. i always have enough to make an unexpected trip to pick someone up, or drive to mexico, and i never have to wait to get it. my focus is less on range anxiety and note you posted the "all electric range" - something i think people would care about even less - vs. "how do i have to change my plans or life?" the answer to the latter, when you have a gas hybrid, is you don't have to change
anything.
Sorry, mark my words and I'll gladly eat them in the future should I be wrong but they are going to sell almost none of these...
This car is nothing more than a proof of concept, only the concept is technology from 2009 and the market already shot by them.
plenty of things could make or break it, personally i'd like to see the looks of the final version, not the biggest fan of the proof of concept version. i'm also interested in how the i3 turns out, but the pics i saw of it last were pretty fugly to me. i don't know how you can say the market shot by them as the tech has not stood still and it is not as if some people will not cross-shop both the i8 and the teslas. i am not so bold as to predict success or failure but do not think the i8 should simply be dismissed offhand. the only thing i know for sure is shit is pricey and i'll be driving around a brz.