Chicago Buick GMC Dealer Offers Free Cars If There's a White Christmas
I wonder what the small print says.
I wonder what the small print says.
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"We want to give a car away. I hope it snows. You really do hope it snows that day," says sales manager David Casino.
The risk is limited to the number of cars they sell on those two days. Someone who works at a dealership may have a better idea what that number is like. Then, they take out an insurance policy to cover the cost if it does happen to snow. I assume odds are greatly against 6 inches of snow on one day at the end of December so the policy price will be based on those odds. Maybe it will cost them $1K or $2K per car or so (just guessing).
Now, they publicize the "give away" as much as they can and SELL SELL SELL!