The Flagship RWD Cadillac LTS Will Go Into Production Next Year

Yaj Yak

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Cadillac just confirmed that their first flagship model in a generation, what we've been calling the Cadillac LTS, will go into production in Detroit in the fourth quarter of 2015. That's right, the made-in-America bigass luxury sedan is back.


Here's what we know from the press release that just went out:

"The objective for this upcoming model is to lift the Cadillac range by entering the elite class of top-level luxury cars," said Cadillac President Johan de Nysschen. "Currently in development, this new rear wheel drive-oriented sedan uses completely new, custom-designed materials on a unique vehicle architecture.

"In addition to new technology in the car itself, we are instituting innovative manufacturing techniques to assemble it with the precision deserving of a luxury make."

Positioned above today's CTS and XTS product lines, the new top-of-the-line Cadillac adds to rather than replaces any model in the portfolio. The model name will be announced soon. It will make its public debut in the first half of next year.
Ok, let's parse this:

RWD
Made in America
Bigger than the XTS and CTS (duh)
It doesn't have a name (we've heard LTS) and we don't know what it'll look like (we assume like the Elmiraj)
 

Yaj Yak

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jason05gt

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Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and is now officially changing its nomenclature.

The brand's new flagship model will abandon the familiar three-letter designation enjoyed by every other model in the range (aside from the Escalade), and adopt an alpha-numeric title. So, rather than the expected title of LTS, Cadillac's top-end car will be called the CT6.

Of course, this won't be limited to just one model. According to Cadillac's press release, "familiar lettering like 'CT' would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models." And yes, that means what you think it means – Cadillac will use the exact same naming formula, albeit with different letters, as Infiniti.

"As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally," explained Uwe Ellinghaus, Cadillac's chief marketing officer.

There will be one big difference between the name changes at the New York City-based automaker and the ones conducted under de Nysschen's leadership at Infiniti, though.

"However, this will be an evolutionary process – we will only change a product's name when the product itself is redesigned or an all-new model is created, as in this instance," Ellinghaus said. Much of the trouble with de Nysschen's name shuffle at Infiniti was that it was done in the middle of the life cycle for a number of vehicles, making for a confusing mess of names. We're glad things are being handled more gradually at Cadillac.

What are your thoughts here? Was there anything wrong with Cadillac's naming structure in the first place? Do you agree with the system of a fixed letter denoting a body style and a number denoting size? Have your say in Comments and then head down and check out the official press release.


Show full PR text

So basically the same thing de Nysschen did with Infiniti. They are paying this guy big money for the same washed up ideas....
 

Bru

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Not exactly the same as Infiniti. Cadillac has a smaller lineup so a CT4 would be easily recognizable as the mid-range model to the CT6 and CT2. Theoretically. Plus the change isn't happening immediately. Only new or redesigned models will receive a name change, unlike Infiniti and Lincoln that next-day changed the FX37 to the QX80 and Zephyr to the MKZ. Still, CT6, 4, 2 is not a very glamorous name. Doesn't have the same ring to it as Fleetwood, Brougham or Eldorado.
 

jason05gt

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Not exactly the same as Infiniti. Cadillac has a smaller lineup so a CT4 would be easily recognizable as the mid-range model to the CT6 and CT2. Theoretically. Plus the change isn't happening immediately. Only new or redesigned models will receive a name change, unlike Infiniti and Lincoln that next-day changed the FX37 to the QX80 and Zephyr to the MKZ. Still, CT6, 4, 2 is not a very glamorous name. Doesn't have the same ring to it as Fleetwood, Brougham or Eldorado.

Cadillac has some great historical brand names in the US and even worldwide, some that you mentioned. When Alan Mulally came on board with Ford, one of his first moves was to change the 500 name back to Taurus as it had a lot of brand equity. Instead of trying to copy the Germans, Cadillac needs to carve out their own niche as a brand of “American Luxury”.

Frankly, I think Cadillac needs to resolve their identity crisis as even though they are producing better products sales are declining.
 
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