Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and is now officially changing its nomenclature.
The brand's new flagship model will abandon the familiar three-letter designation enjoyed by every other model in the range (aside from the Escalade), and adopt an alpha-numeric title. So, rather than the expected title of LTS, Cadillac's top-end car will be called the CT6.
Of course, this won't be limited to just one model. According to Cadillac's press release, "familiar lettering like 'CT' would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models." And yes, that means what you think it means – Cadillac will use the exact same naming formula, albeit with different letters, as Infiniti.
"As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally," explained Uwe Ellinghaus, Cadillac's chief marketing officer.
There will be one big difference between the name changes at the New York City-based automaker and the ones conducted under de Nysschen's leadership at Infiniti, though.
"However, this will be an evolutionary process – we will only change a product's name when the product itself is redesigned or an all-new model is created, as in this instance," Ellinghaus said. Much of the trouble with de Nysschen's name shuffle at Infiniti was that it was done in the middle of the life cycle for a number of vehicles, making for a confusing mess of names. We're glad things are being handled more gradually at Cadillac.
What are your thoughts here? Was there anything wrong with Cadillac's naming structure in the first place? Do you agree with the system of a fixed letter denoting a body style and a number denoting size? Have your say in Comments and then head down and check out the official press release.
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