70 percent of Cadillac ATS buyers are new to brand

[Yaj Yak]

I had no idea... old article but pretty significant nonetheless.


70 Percent Of Cadillac ATS Buyers With Trade-Ins New To The Brand

Perhaps more significant was that 70 percent of ATS sales to buyers with trade-in vehicles came from consumers new to the Cadillac brand. As a gateway vehicle, Cadillac seems to have delivered the ATS with a just-right blend of performance, features and value.

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[jason05gt]

How much of that is influenced by incentives? The ATS hasn't been selling well and Cadillac sales as an overall brand are slumping.

 

[Mike K]

Lincoln has a similar situation with the MKZ in that almost all MKZ customers are buying their first Lincoln. That's a good thing. You need to keep rolling out with the hits for these stats to matter long term though because if you're pulling that customer once and then don't have anything to offer them when it comes time to buy another car then it was all a waste.

Cadillac has a great lineup of cars people can upgrade to. Lincoln not so much.

 

[Yaj Yak]

How much of that is influenced by incentives? The ATS hasn't been selling well and Cadillac sales as an overall brand are slumping.

anything that says this?

 

[Turbocharged400sbc]

im pretty sure i was passed on 290, by a modded, debadged white newer turbo regal

wood

gm fucked up when they gave up on the ASC/mclaren TGP's back in the day...

pretty sure they'd still have pontiac if they had stuck out the component failures and released a second generation.

the ats woulda probably been released back in 04

id still rather have a turbo 3800 swapped catera and use the leftover money to buy like 12 more W's

 

[Turbocharged400sbc]

the ats is practically an aztek underneath

 

[jason05gt]

anything that says this?

Is GM's Cadillac Revival Failing? (GM)

 

[Yaj Yak]

this doesn't seem all too drastic though...

That's the whole Cadillac lineup. And while GM has to be encouraged by the reception that the all-new (and hugely improved) CTS sedan and Escalade SUV are getting (up 39% and 30%, respectively, in May), the big drops for the ATS and XTS have to be worrisome.

GM says it's not worried. Cadillac spokesperson David Caldwell told me that there's lots to be encouraged by. For starters, Cadillac is backing off of fleet sales, in favor of more profitable retail sales. Through April, he said, Cadillac's fleet sales were down 40% -- and fleet sales of the ATS were down 95%.

Caldwell also told me that some of the slippage we've seen with the XTS and ATS is simply a matter of shifting customer preferences. Luxury sedans in general have been relatively weak next to SUVs and crossovers. The nearly 21% gain for Cadillac's SRX through May -- which, Caldwell notes, is an older model nearing the end of its life cycle -- is evidence of that.

True enough. And it's also true that the new CTS sedan is doing very well for Cadillac, and that's probably taking some sales from the other sedans. And at least as far as retail goes, the brand isn't doing badly: April's results were Cadillac's best April in retail since 2007, Caldwell noted.

 

[Mike K]

Not only that but the XTS was a half-assed stop-gap only intended to be around for a few years until a newer, real version came out. I don't think they were ever expecting that car to sell well with any demographic but the olds.

 

[Yaj Yak]

i'd say domestically cadillac is absolutely shitting all over lincoln and chrysler without a doubt...

foreign-wise- bmw and mb oh and audi would be my only competitors if i were looking... and i think i'd wind up between a a4, 3 series and a ats before i wanted the mb...

lexus and infiniti have boredom'ed thereselves right out of the race.

 

[YoushallgoFo]

this shits gunna all be over once the Vs come out.

 

[P40E]

True Cadillac owners don't want a baby Cadillac . This reminds me of the old Cimarron and Catera . Lol

 

[Mike K]

True Cadillac owners are dead.

 

[Rebel]

What kind of fleet sales does Cadillac have? Limos is the only thing that comes to mind but I don't think I see that many besides maybe the escalades.

 

[Great White Drake]

Airport pickup? I always see a ton of XTS's by O'hare. Car rental places etc

 

[Mike K]

What kind of fleet sales does Cadillac have? Limos is the only thing that comes to mind but I don't think I see that many besides maybe the escalades.

The ATS, XTS, Escalade and SRX are popular luxury cars for rental companies. The ATS especially is always in the luxury row when I rent.

 

[Lead Pipe]

The XTS is built specifically for the old Caddy owners. The ATS is awesome car and I personally love it. I would buy one in a heart beat if I was looking for a sedan. I am still patiently waiting for the V. I think it will a badass.

 

[Yaj Yak]

The ATS, XTS, Escalade and SRX are popular luxury cars for rental companies. The ATS especially is always in the luxury row when I rent.

nothing is safe when it comes to rental companies

they'll buy anything and everything with no fucks given.

 

[Euro]

True Cadillac owners don't want a baby Cadillac . This reminds me of the old Cimarron and Catera . Lol

Those 2 were jokes. The ATS is nowhere near the same shit-hole ratings as those cars

 

[Mr_Roboto]

I will point out back in the day the Seville had a market, and it was based off the Nova chassis.

In terms of the Regal, I drove one and thought it was white bread bland. It had some power, but it drove meh.

 

[P40E]

I retract my previous statement . I did not know there is an ATS coupe . . A little under powered , but a nice looking car .

2015 Cadillac ATS Coupe First Drive - Motor Trend