Here's a PDF advertising Ford's 65 points of innovation or whatever they're called. Basically, Ford is saying their pick up trucks, now and in the future, are best and here's why.
http://fordatlasconcept.fordpresskits.com/factsheets/Ford_Atlas_Concept_65_Cool_Things_HR_US.pdf
Teaser:
It offers a trailer backup assist to park a trailer like a pro.
It has hidden cargo ramps and integrated tie-downs in the cargo box floor.
Its tailgate step turns into a cradle to carry longer pieces of cargo.
It has a high-power outlet in the cargo box to recharge tools.
It includes lane-keeping and blind-spot information systems.
Ford Atlas Concept:
Ford's 2015 F-150 Will Be a Game-Changer (F, GM)
http://fordatlasconcept.fordpresskits.com/factsheets/Ford_Atlas_Concept_65_Cool_Things_HR_US.pdf
Teaser:
It offers a trailer backup assist to park a trailer like a pro.
It has hidden cargo ramps and integrated tie-downs in the cargo box floor.
Its tailgate step turns into a cradle to carry longer pieces of cargo.
It has a high-power outlet in the cargo box to recharge tools.
It includes lane-keeping and blind-spot information systems.
Ford Atlas Concept:
Ford's 2015 F-150 Will Be a Game-Changer (F, GM)