Long story short, my boss and lead salesman passed away about 6 months ago. I have had to learn sales on the fly and have been able to cross-reference some stuff he has done to help me out. In my industry average mark up is 30%. I have a shelving quote I'm working on and have a question.
Should I quote 30% over my cost or over list price? Our cost is 58% off list price. Looking back at older jobs my boss sold, I can only find one where he actually broke cost down by line item vs grouping the whole job together. On that job we paid $588 for the product and he sold it for $1642. That was for the same customer asking me to quote some new shelving for them.
I dont want to sell my self short, but dont want to lose out to a competitor either.
Should I quote 30% over my cost or over list price? Our cost is 58% off list price. Looking back at older jobs my boss sold, I can only find one where he actually broke cost down by line item vs grouping the whole job together. On that job we paid $588 for the product and he sold it for $1642. That was for the same customer asking me to quote some new shelving for them.
I dont want to sell my self short, but dont want to lose out to a competitor either.