General Motors Co. in 2020 dethroned rival Ford Motor Co. in Detroit’s closely watched “truck wars,” securing the top slot in the lucrative market for large pickup trucks.
For the first time since 2015, GM outsold Ford in large pickup trucks, a category that generates the bulk of global profits for each auto maker.
U.S. sales of GM’s two pickup models—the Chevrolet Silverado and GMC Sierra—rose 3.9% last year, to 839,691 trucks, even as industrywide sales sank nearly 15% amid disruption from the Covid-19 pandemic. Ford’s F Series line, which includes its F-150 truck as well as the larger Super Duty, fell 12%, to 787,422, the company said Wednesday.
For the first time since 2015, GM outsold Ford in large pickup trucks, a category that generates the bulk of global profits for each auto maker.
U.S. sales of GM’s two pickup models—the Chevrolet Silverado and GMC Sierra—rose 3.9% last year, to 839,691 trucks, even as industrywide sales sank nearly 15% amid disruption from the Covid-19 pandemic. Ford’s F Series line, which includes its F-150 truck as well as the larger Super Duty, fell 12%, to 787,422, the company said Wednesday.
GM Passes Ford in Closely Watched Truck Race
General Motors last year outsold Ford in large pickup trucks—a lucrative segment—for the first time since 2015.
www.wsj.com