THe Johan is gone...

CMNTMXR57

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https://www.yahoo.com/finance/news/gm-pulling-cadillac-back-bold-185129739.html

On Wednesday, General Motors announced that Johan de Nysschen would be replaced as head of the carmaker's Cadillac luxury division by Steve Carlisle, a relative unknown who started at GM in 1982 and had most recently been running Canadian operations.

"We appreciate Johan's efforts over the last four years in setting a stronger foundation for Cadillac," GM President Dan Ammann said in a statement.

"Looking forward, the world is changing rapidly, and, beginning with the launch of the new XT4, it is paramount that we capitalize immediately on the opportunities that arise from this rate of change." Ammann, who is GM's unofficial chief change officer, added. "This move will further accelerate our efforts in that regard."

De Nysschen came to Cadillac from Infiniti, and before that, Audi. He pushed Cadillac in a more overt, luxury brand direction, going so far as to relocate its sales and marketing operations to New York City to be close to the pulse of global luxury trends.

"There's no question Johan is a visionary automotive leader, but given GM's conservative culture he may have pushed things a step too far," Jessica Caldwell, an executive analyst at consumer auto site Edmunds.com, said in an email.

"The appointment of Carlisle, a GM-bred executive with a strong pedigree of global expertise, product planning acumen and history of building relationships with dealers speaks to the company’s desire for a more back-to-basics, comfortable approach," she added.

Caldwell expressed a view held by many in the industry: that De Nysschen's preoccupation with "chasing the German brands instead of embracing Cadillac’s unique heritage" undermined the brand's mojo.

"Over the last six months Cadillac has watched its cross-town rivals at Lincoln debut SUV after SUV to rave reviews, a script-flip few in the industry saw coming," she said.

In De Nysschen's defense, Cadillac launched a full-size sedan, the CT6, just as US sales were shifting to SUVs. A mid-size crossover, the XT5, arrived in 2016 and had sold briskly, but it launched with what some — including Business Insider — considered an engine that was underpowered for the segment. And Caddy's full-size Escalade continues to rule the segment, despite an upsurge in Lincoln Navigator sales.

But the clock was clearly ticking for de Nysschen, signaled by the departure of Uwe Ellinghaus as Caddy's marketing chief late last year. The South African-native De Nysschen was a cheerfully demanding executive, hardly a GM company man, easily identified due to his height, his clipped mustache, and his two-tone Breitling wristwatch.

De Nysschen also presided over the effective debut of Cadillac's Super Cruise hand-free highway self-driving feature, which now challenges Tesla's Autopilot as the best semi-autonomous consumer system available.
 

RICH17

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Maybe a new guy will bring an S class fighter and say fuck Lincoln
 

YoushallgoFo

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Nope. They're just gunna build more crossovers. That's what everyone wants I guess.
 

jason05gt

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Called this in another thread. Johan was a hack and his signature strategy was to simply shuffle the naming structure of models. Some of the things he was quoted as saying was borderline idiotic.

Cadillac has proven that it can build a world class chassis and powertrain, but skimps on the design and interior quality and build. People want nice refined interiors and Cadillac is at the bottom of the luxury car list with cheap materials and lack of details . Johan should have fixed that first and moved away from the dated art & science design language. Those two things would have been much smarter moves than switching names.
 

CMNTMXR57

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I like the art & science design language. So much so, I bought a vehicle with it.
 

Stink Star Productions

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Bring back real names please. alphanumeric bullshit is just alphabet soup to most people. Nobody wants an “XT8” they want an Escalade
 

CMNTMXR57

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Well, mustang design language is now what, ~5 decades old?
 

Yaj Yak

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you guys are arguing two entirely different things....
 

jason05gt

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You missed it...
The S550 Mustang looks nothing like previous Mustangs but I'll concede that it does use some design elements from Mustangs of the past. That's not really what I was talking about though.

The Art & Science design language is the design style for the entire Cadillac brand, not one model. It's a dated design and will be replaced eventually by the Escala design cues which looks great.
 

YoushallgoFo

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Renaming the cts the cadillac coupe Deville is not going to bring sales back.

It's the product. It just wasn't good enough. I'm not even mad at them increasing the price and not building little suv's but the products they did have were not living up to the cost.

You get in one of these at the auto show right after sitting in a Mercedes and the first thing you notice is the assault of poorly aligned plastic trim pieces. Interior is everything on these cars. Ride quality, performance and technology can be found in cheaper cars now.
 

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