Hard to tell from tweets compared to listening to the actual commercials. That's a lot of money to spend on an ad campaign. Not surprising for politicians.
Why not show some convicted meth addicts instead? That would be like the "This is your brain on drugs" campaign that was actually pretty successful and it was only eggs. If I was thinking about doing meth, I might think twice after seeing a string of addicts. No, or brown teeth, emaciated bodies, etc. Show the truth.