I bought mine via a bundle. 2 controllers, game, console, and ps+ (even though I didn't need it). I don't think my cousin wants a bundle though. Lol. He's cheap as it is. HahaI just follow a few people on twitter and happen to be in the office on occasion when a drop occurs.
It's really easy to get them from Gamestop, but theyre bundles and expensive. Not sure many people want the bundles though I bought my first one that way.