Official: GM shrinking to four brands; Pontiac to four models

Mook

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In an interview Sunday with Automotive News (sub. req'd), Troy Clarke, GM's North American president, said that General Motors will be able to make good on its promise to Congress to drastically cut costs. Clarke said that GM will now focus its "product and marketing resources" on Buick, Chevrolet, Cadillac and GMC. That would leave Pontiac, Saturn, Saab and HUMMER in automotive limbo. As part of that same plan presented to lawmakers, GM said it would sell or close Saturn. And since no one has yet stepped forward with cash, the future is not at all certain for the unique brand despite what GM's marketing VP Mark LaNeve says.

In a separate interview, Bob Lutz told AN that Pontiac will also have to get by with only four models: the G8, G5, Vibe and Solstice. Or five models if you count the Solstice coupe separately as Lutz does. Shrinking the brand would complete yet another promise GM made to Congress to make Pontiac a niche brand.
 

PANDA

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GMC is a joke, nothing but overpriced rebaged chevys.
 

andcbii

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I don't see why they would get ride of Pontiac. i like them a lot better then Buick
 

PANDA

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I don't see why they would get ride of Pontiac. i like them a lot better then Buick
I think they are just going to ban some models... no? But its not how much you like them its how much money GM makes (or loses) from each brand probably. Buick is apparently HUGE in Japan. Driving a Buick is a status symbol.
 
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Mook

Mook

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china, not japan
 

transmaxed

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haha a buick in Japan? You probably get laughed at.

GM should stick to 3 brands.

Cadillac for their luxury cars
Chevy for the everyday people cars
Pontiac for their sports cars
 
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RICH17

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yeah Buick is really huge in China and so is daewoo/chevy there. I dont see how they'll keep the G5 and not the G6. The cobalt is getting replaced in two years with something different from Opel's brand
 
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Mook

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The cobalt is getting replaced in two years with something different from Opel's brand
the chevy cruze i believe

 

Bru

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Buick was huge in China in previous years, but it looks like things were different this model year:

Shanghai Daily:
GM sales plummet as Chinese consumers snub Buick brand
By Jin Jing | 2009-1-6 | NEWSPAPER EDITION

http://www.shanghaidaily.com/sp/article/2009/200901/20090106/article_387037.htm

GENERAL Motors Corp posted its first year-on-year sales decline for its Chinese passenger vehicle venture last year, as new models failed to appeal to Chinese consumers.

Sales at Shanghai General Motors Co, GM's venture with Shanghai Automotive Industry Corp, dropped 8.3 percent to 458,642 units last year from 2007, the car maker said in a statement yesterday.

The slump, compared to an industry-wide sales growth estimated at 5 percent to 8 percent during the same period may lead SGM to lose its spot as the best-selling passenger car maker in China for the first time since 2005.

"SGM's sales performance lagged behind the industry average as the pricing and design of new models failed to appeal to consumers," said Zhu Xuedong, an analyst from Industrial Securities Co.

"Its models are also less competitive in terms of fuel efficiency, which is more and more important to Chinese consumers," he added.

China's vehicle market cooled in the second quarter of last year as the financial crisis undermined the purchasing power of consumers.

SGM's sales in China, the world's second-largest auto market, slowed as customers opted for Volkswagen's Jetta and the Toyota Corolla over its revamped Buick Excelle.

The car maker introduced various models last year including the remodeled Buick Excelle, Chevrolet Aveo, Buick Regal sedans as well as the imported Cadillac CTS luxury car.

Sales of Chevrolet-branded vehicles bucked the decline with a year-on-year growth of 15.6 percent to 170,000 units last year, SGM's statement said. Cadillac and Saab, its two other brands, also enjoyed high growth. But Buick's lackluster performance still managed to drag down overall figures.

SGM is pinning hopes on its Chevrolet Cruze to rev up sales this year when the mid-market sedan hits the market in the second quarter.

GM, which just won a US$4-billion bailout loan, is counting on emerging markets to offset sales falls in North America.

GM said it expects to boost sales on China's mainland by about 9 percent to 1.2 million units as new models and the government's stimulus plan help to revive overall demand.
 

RICH17

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Yes it is suppose to be the Cruze. And The market is down in China because more automakers have been moving thier cars there for sale. VW never sold there until they started seeing buick doing well.
 

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