Curious about how it lasts. I mean, they've hitched their wagon to him now it's time to see if he can pull the load. I mean, they'll obviously be fine long term but is it enough to really matter? I mean, Republicans buy shoes too as it was once put. That said I'd rather my shoe company stay out of politics and subsequently just focus on making great shoes.
Additionally, Nike is $1.50 from their all time highest stock price, and are up nearly $30/share over the last 52 weeks....But not even a week later, the stock has rebounded and is now soaring, according to Yahoo Finance and the Street. Twenty-four hours after the Kaepernick announcement, there were 2.7 million social media mentions of Nike, which is a 1,400 percent increase compared to the previous day according to social media analytics company, Talkwalker, who shared their data with The Root.
Fortune and Apex Marketing Group report that the ensuing buzz was worth about $43 million in free advertising....
In the four-day period after the Kaepernick ad debuted, Nike’s online sales grew by 27 percent, according to Edison Trends, a research company which collects the actual receipts from more than 200 online retailers, Bloomberg reports.
Also, companies like Nike don’t calculate profits by the day or month. At the very least, they calculate them by the quarter, but more than likely, it’s the yearly profits that they regard. Even if Nike’s stock, sales and brand identity slipped, the company has so much market share that any slip likely wouldn’t matter. And here’s why:
First of all, two-thirds of Nike’s customers are under 35 years old. And most of those customers, black or white, don’t care whether or not Kaepernick kneels, according to polls.