Movers and Losers: February 2009


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May 24, 2007
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Thought you guys might be interested to see what's selling quickly in today's climate and what's not.

While the economy has few success stories, new models are moving quickly in the automotive industry, which can be seen as good news. People might not be lining up for them like they do for new iPhones, but people shopping for new cars like the Nissan 370Z, Toyota Venza and Lexus RX 350 aren’t letting them sit on lots too long.

There were some surprises, though. Both the new Ford F-150 and the not-so-new Toyota Tundra are selling at a brisk pace.

Like we did last month, we’re just including 2009 and 2010 models, not new 2008 models. There are many new 2008s still for sale, but most automakers have gone through the entire 2009 model year and the 2010s are rolling out.

The average time 2009 and 2010 models spent on lots was 63 days, but factor in the 2008s and that number increases to 110 days. That’s down 17 days from last month’s 127 days it took to sell a new car on average. Yet another sign of incremental progress.

Remember, Movers and Losers takes into account how many days it takes to sell a model from the time it comes onto the lot until the papers are signed and it rolls out in an owner’s loving hands. This is not a “days of inventory” list.

The full top 10 list is below.

Top 10 Movers
1. 2010 Lexus RX 350: 9 days
2. 2010 Mercedes-Benz GLK350: 16 days
3. 2009 Toyota Venza: 17 days
4. 2009 Nissan 370Z: 18 days
5. 2009 Toyota Tundra crew cab: 23 days
6. 2009 BMW 328xi sedan: 26 days
7. 2009 Ford F-150 crew cab: 27 days
8. 2009 Infiniti G37 sedan: 29 days
9. 2009 Mercedes-Benz CLK350: 31 days
10. 2009 Mercedes-Benz ML350: 31 days

Top 10 Losers
1. 2009 Mitsubishi Galant: 177 days
2. 2009 Jaguar XKR coupe/convertible: 167/164 days
3. 2009 Mercedes-Benz SLK55: 154 days
4. 2009 Mazda RX-8: 136 days
5. 2009 Kia Spectra5: 136 days
6. 2009 Pontiac G6 convertible/sedan: 135/132 days
7. 2009 Hummer H2 SUT: 131 days
8. 2009 Mazda Tribute: 130 days
9. 2009 Ford Mustang: 127 days
10. 2009 Dodge Caliber: 127 days

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