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That probably didn't help matters either. Throwing the name on a gussied up old lackluster Tiburon... Brand dilution.
They aren't, no matter Hyundai's efforts, going to cross shop a BMW 7 series or Mercedes S-Class with a Hyundai Genesis. The 3 people buying Hyundai Genesis's are those who WANT to a 7 series or S-Class, but are on a beer budget.
Not exactly the right cars to choose as comparison, the 7 series starts at $85k and the S class is ~$95k. Of course nobody is cross-shopping cars that cost $40-50k more.
There’s a difference between the Brand “Genesis” and a Hyundai Genesis. Genesis itself as a new brand is coming out with new models and not trying to associate with Hyundai (although they are doing it extremely slowly).
Agreed that the Hyundai Genesis coupe ( and former Hyundai Genesis sedan) is obviously still a Hyundai. I think consumers are going to be all sorts of confused making that differentiation.
Not exactly the right cars to choose as comparison, the 7 series starts at $85k and the S class is ~$95k. Of course nobody is cross-shopping cars that cost $40-50k more.
This proves my point that people have no idea lol.
In fact those ARE the G90's competitors. That's who Genesis is trying to steal market share from and undercut, they are just doing a bad job at it (not from a product stand point but a awareness one). Just because you personally aren't cross shopping them doesn't mean other people aren't. It's naive to think otherwise.
The G90 is competing with the S class, 7 series, A8, Lincoln Continental, Lexus LS, and Cadillac CT6.
Short google search:
Motortrend just did a comparo article: BMW 740e vs. Lexus LS 500 vs. Genesis G90 3.3T vs. Lincoln Continental 3.0 - Motor Trend
https://www.washingtontimes.com/news/2017/may/11/2017-genesis-g90-luxury-can-play-competition/
The Genesis G90 is a luxurious opening act for the new brand
The G80 is a little smaller and competes with the 5 series, Audi A6, Lexus GS...
Holy crap lol, i literally did not know a G90 existed. I was thinking G80 vs 7 series vs S class. I'd say i failed hard, but really I couldn't care less about Hyundai pretending to be able to compete with german luxo-barges.I understand that. But the general buying public may not. All they see is "Genesis". They don't care whether it's a specific model or a brand.
You serious Clark?
What exactly is amazing about the genesis coupe? My wife had an R-spec and honestly I thought it was pretty lackluster. Always felt heavy and didn’t have a good ride.
The g80 is amazing and shouldn’t even be compared to the coupe though