Ford Advantage Plan To Kick Hyundai's Guarantee In The Assurance

Mook

El Presidente
Admin
Joined
May 23, 2007
Messages
165,288
Reaction score
3,018
Location
Elgin
Today Ford plans to kick the Hyundai Assurance Plan up to 11 with the "Advantage Plan," a payment-protection plan paying up to $700 per month for up to 12 months if customers lose their jobs.

The Ford Advantage Plan, also known as "FAP" (That reminds us, do automaker marketing teams ever read the internet?) offers payment protection of up to $700 per month for up to 12 months on any new Ford, Lincoln or Mercury vehicle if customers lose their jobs. Additionally, customers can take advantage of 0% financing on certain Ford, Lincoln and Mercury vehicles through Ford Motor Credit. But you'd better act now as the program only runs from today through June 1.

But the bigger question is — how does this new Ford plan stack up against the reigning champ — the Hyundai Assurance program? Let's take a look.

Negative Equity Coverage: Well, since Hyundai only provides $625 per month (up to $7500 in 12 months) in guaranteed negative equity coverage, and Ford provides up to $700 per month, on that metric, we'd go with Ford. But, Hyundai also provides coverage in cases of medical disability. Will Ford cover that? We don't yet know.
Winner: Push

Financing: As far as financing, Ford's offering of 0% interest financing also ups the ante on the what-do-we-need-to-do-to-get-you-in-our-car-today scale.

Hyundai? They've got a deal on the Santa Fe!
Winner: Ford

Warranty: Although Hyundai does have that whole "America's Best Warranty" at 10 years and 100,000 miles, but Ford has that whole "Warranty Backed By America" thing. Never heard of it? What? Yeah, you know, the thing where they can ask for money from the Feds and then just jump into the "Warranty Commitment Program"
Winner: Ford

Overall: We'd go with Ford, if only because they now have an option on America's real best warranty — the Obama protection plan.

While this is certainly a way to up the ante, we want to wait and see some details before we declare a winner.
 

EmersonHart13

AKA Emerballs & Emerstaxxx
Donating Member
Joined
Jul 18, 2007
Messages
47,703
Reaction score
1,905
Warranties just keep getting better and better. :)
 

bluzohh6

The system works
Joined
Jul 2, 2007
Messages
10,570
Reaction score
0
Location
Elgin, IL
Sad to say but this is the only way they are going to start competeing with the foreign manufacturers.
 

bluzohh6

The system works
Joined
Jul 2, 2007
Messages
10,570
Reaction score
0
Location
Elgin, IL
This is the beginning of the revamping process the entire American Auto industry needs to undergo
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Top Bottom