Disney+ Disney+ Unveils Plans to Increase Price as a Part of Their Strategy

[MovieWeb]

In the ever-evolving world of streaming platforms, the landscape is continuously shifting as corporations adapt to market dynamics and user preferences. As we journey further into 2023, one prominent player in the industry, Disney Plus, is recalibrating its strategy to reflect its growing presence and extensive content library. Notably, this involves an adjustment in its pricing structure that seems poised to make a significant impact on its Premium No Ads user base. Let's delve deeper to understand the nuances of this pivotal move.

• Disney Plus is adjusting its pricing structure in October 2023, with a significant increase in the monthly cost of accessing the Premium No Ads category from $10.99 to $13.99, a 27% increase.
• Disney CEO Bob Iger explains that the revised pricing reflects the need for a pricing strategy that aligns with the growing user base and expanding content library of Disney Plus.
• The price increase specifically targets Premium No Ads subscribers, while the ad-supported version remains unchanged at $7.99 per month. Disney Plus also plans to launch the ad-supported version in more territories to expand its global footprint.

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[Sprayin]

Same as every other streaming service. Right back up there with the cost of cable. Yay.

 

[Bob Kazamakis]

Currently get Disney+ and if I end up having to pay anything I’ll just be dropping it. Nothing on Disney+ is new and exciting ever.

 

[FirstWorldProblems]

Strategy is a very generous term in this context. They're pressing the easy button...spend less $ making content and charge more. Ground breaking stuff, let's make sure the CEO receives 8 figures in compensation for this contribution

I frequently have d+ on in the background so I probably won't cancel. we don't watch anything new ever, just the stuff disney made before they sucked

 

[rocco]

I've been paying it yearly since it came out but considering canceling it. The Marvel and Star Wars content hasn't been the best these past few years.

They need to put George Lucas back in charge of creative stuff, if he even wants to. Of course he's so old and will probably die soon.

 

[VenomInside]

 

[Pro Stock John]

Kid and I will continue watching Ahsoka this month and then prob turn off the subscription for a while, I already watched the other content I wanted to.... SW stuff.