Chrysler's SRT Is "Sticking Around," Says Automaker


El Presidente
May 23, 2007
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DETROIT — Chrysler on Thursday used the forum of its Red Letter Dodge blog to confirm that its SRT operation is not getting the ax. Last month, General Motors said it was disbanding its High Performance Vehicle Operations as a cost-cutting move.

"SRT is sticking around and we have to make final calls on the lineup," said Steve Bartoli, Chrysler's vice president for global product planning. "We are big fans of SRT, what it does for us and our customers."

He added: "Yes, [Chrysler parent] Ceberus [sic] is committed to this cause."

Chrysler's SRT operation is responsible for such products as the Dodge Challenger SRT8, the Dodge Charger SRT8 and the Jeep Grand Cherokee SRT8.

The comments were part of a live online chat with "a select group of people in something we call the Customer Advisory Board — a private online community we've created to give us direct feedback on products and other topics," according to Red Letter Dodge blog.

Bartoli skimped on SRT product details in the blog, only making general comments such as: "We will weahter [sic] the storm, we will not sit around and await fate, we will create destiny."

He did add that: "We are working on a sedan as we speak. We will look at many styling options."

Late last month, Ford touched base with Inside Line to underscore that its SVT operations are ongoing. Two new vehicles are due out of SVT later this year: the 2010 Shelby GT500 and the 2010 Ford F-150 SVT Raptor.

Inside Line says: SRT lives, says Chrysler, at least for the time being.


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