Since the iPod touch came out at the same time, Jason is claiming that Apple conditioned people to like the ideal of "Easier is better" with a click wheel moving to a touch screen, Seriously?
iPhone release date:
June 29, 2007
iPod touch release date:
September 5, 2007
IOS release date:
June 29, 2007
You don't know what the fuck YOU'RE talking about jason
You two trolls are arguing for the sake of argument. I hope for the sake of the company that you work for that you both aren't making any decisions that affect the financial stability of the company.
Trends and Forces
Apple's current primary strategy is a shift away from computers towards diversified consumer electronics. The company's intention to move from a Mac/iPod-driven business model to one that includes many different product lines puts a spotlight on Apple's forays into several new markets.
Product Cannibalization
Since the establishment of the iPod as the leading MP3 player in the market, each new addition to Apple's product portfolio has included and expanded upon the features of the previous generation. For example, the IPod Touch offered the same features as the original IPod but with a larger display, WiFi, PDA applications, and a virtual QWERTY keyboard to enhance functionality. Although the evolution of the iPod line creates the possibility that an iPod owner would want more than one model, the coexistence of these products allows for the possibility of cannibalization across the portfolio. Since the iPad is arguably a hybrid of Apple's Mac and iPod products, many fear that its introduction would cannibalize the rest of Apple's product portfolio.
iTunes and compatibility
iTunes Music Store is the world-wide leader for music sales. Its airtight compatibility with the iPod, along with Apple's refusal to license its FairPlay DRM security encoding technology, meant that iTunes has reinforced iPod sales -- anything bought off of iTunes can only be played on the iPod, meaning that switching costs are high for iPod users who have already spend hundreds of dollars building up their music libraries at iTunes. In addition, music labels have agreed to drop the DRM requirements meaning that Apple will no longer sell protected audio formats.
Vulnerability of brand in emerging markets
The emergence of China and India as key players in PC sales and general technology consumption is troubling for the generic PC manufacturers, but considerably less so for Apple. With relatively light presence in lower-margin, higher-growth geographic areas, Apple will experience little impact. With China and India estimated to make up about 66% of PC market growth, this could be a significant challenge for Apple's competitors.
From Apple's PR of the iPhone:
"iPhone is a Widescreen iPod
iPhone is a widescreen iPod with touch controls that lets music lovers “touch” their music by easily scrolling through entire lists of songs, artists, albums and playlists with just a flick of a finger. Album artwork is stunningly presented on iPhone’s large and vibrant display.
iPhone also features Cover Flow, Apple’s amazing way to browse your music library by album cover artwork, for the first time on an iPod. When navigating your music library on iPhone, you are automatically switched into Cover Flow by simply rotating iPhone into its landscape position.
iPhone’s stunning 3.5-inch widescreen display offers the ultimate way to watch TV shows and movies on a pocketable device, with touch controls for play-pause, chapter forward-backward and volume. iPhone plays the same videos purchased from the online iTunes® Store that users enjoy watching on their computers and iPods, and will soon enjoy watching on their widescreen televisions using the new Apple TV™. The iTunes Store now offers over 350 television shows, over 250 feature films and over 5,000 music videos.
iPhone lets users enjoy all their iPod content, including music, audiobooks, audio podcasts, video podcasts, music videos, television shows and movies. iPhone syncs content from a user’s iTunes library on their PC or Mac, and can play any music or video content they have purchased from the online iTunes store. "
Additionally, you both are discounting the brand equity that Apple created around the iPod (as well as iTunes). That brand equity created demand for the iPhone. I am not a big Apple guy, but Steve Jobs was a marketing genius.