In 2015, Senator John McCain and the Senate Oversight Committee issued a statement and corresponding report condemning practice of “paid patriotism,” as charades, “conducted not out of a sense of patriotism, but rather done “for profit in the form of millions in taxpayer dollars going from the Department of Defense to wealthy pro sports franchises.”
The report continued to detail its findings:
Unfortunately, contrary to the public statements made by DOD and the NFL, the majority of the contracts—72 of the 122 contracts we analyzed—clearly show that DOD paid for patriotic tributes at professional football, baseball, basketball, hockey, and soccer games.v These paid tributes included on-field color guard, enlistment and reenlistment ceremonies, performances of the national anthem, full-field flag details, ceremonial first pitches and puck drops. The National Guard paid teams for the “opportunity” to sponsor military appreciation nights and to recognize its birthday. It paid the Buffalo Bills to sponsor its Salute to the Service game.vi DOD even paid teams for the “opportunity” to perform surprise welcome home promotions for troops returning from deployments and to recognize wounded warriors.
Ultimately, the Senate was pretty clear in its conclusion that “paid patriotism” was not only distasteful, but also a gross misuse of taxpayer money:
Even if we accept the DOD’s assurances that the young men and women watching these games may be sufficiently inspired to military service by a half-time reenlistment ceremony, some of the displays funded in these contracts defy explanation as a legitimate recruiting purpose and may be little more than a taxpayer-funded boondoggle.
In my mind, though, it’s the tremendous disrespect this practice embodies that is really the problem. Senator McCain said it best:
Given the immense sacrifices made by our service members, it seems more appropriate that any organization with a genuine interest in honoring them, and deriving public credit as a result, should do so at its own expense and not at that of the American taxpayer. Americans deserve the ability to assume that tributes for our men and women in military uniform are genuine displays of national pride, which many are, rather than taxpayer-funded DOD marketing gimmicks.