any of you guys see this?
flying through facebook like wildfire currently.
fucking retarded.
ps sorry to whoever's ex gf i am debating on there...
so people are posting things like this:
WHAT THE FUCK IS WRONG WITH PEOPLE. who gives a fuck!?! If an owner of a company says something about their target demographic who cares dont shop there.
flying through facebook like wildfire currently.
fucking retarded.
ps sorry to whoever's ex gf i am debating on there...
Anyone who’s been to Abercrombie & Fitch in the last few years has probably noticed that they don’t carry XL or XXL sizes of women’s clothing because they don’t want overweight women wearing their brand.
According to this popular teen clothing retailer, fat chicks will just never be a part of the “in” crowd.
They take a big risk with this tactic because two of Abercrombie’s biggest competitors, H&M and American Eagle, both offer XXL sizes for men and women.
The largest women’s pants available at Abercrombie are a size 10, while H&M goes up to 16 and American Eagle goes even farther to 18.
Abercrombie’s attitude towards plus-sized women derives from CEO Mike Jeffries. Robin Lewis, author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants advertising his brand.“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”Lewis said that the only reason Abercrombie offers XL and XXL in men’s sizes is to appeal to large athletes.
In a 2006 interview with Salon, Jeffries confirmed that the communication between hot people is his primary marketing tactic.
“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.
Jeffries also told Salon that he wasn’t bothered by excluding fat people. In fact, he said that not limiting his ideal demographic would make his clothing less desirable.“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.One might wonder why Mike Jeffries only wants to be in the company of good-looking people. That curiosity will end after seeing what this freak looks like.
After seeing a picture of Mike Jeffries, it can only be concluded that he was never around good-looking people as a kid and is now making up for the glamorous youth he wishes he had.
so people are posting things like this:
Please Share.
This is me…not wearing Abercrombie.
I remember the moment as though it were yesterday (which is saying a lot, because it was nearly two decades ago…) Last week of 8th grade. One of the “popular girls” walked over to me in gym class and asked if she could write in my yearbook. When she handed my book back, I excitedly turned the cover, only to discover that she had written (in beautiful penmanship) the following:
Have a great summer. Stay thin.
Except the word “thin” had been crossed out with a single line.
I have always struggled with my weight. Big-boned. Plus-size. Thick. Curvy. Voluptuous. Padded. Pick your adjective. Over the years I learned to deal with it in different ways. I learned to ignore it. Compensate for it. Deny it. Dress it up. Cover it over. Like everyone who struggles with something physical, I wear my battle on the outside for the world to see. There’s no running from it, because there is no hiding it.
According to Elite Daily, Mike Jeffries, CEO of Abercombie + Fitch, has allegedly commented on everything from why he hates fat chicks to why he doesn’t want “not-so-cool” kids shopping in his stores.
While I was initially outraged by the story, by the time I reached the end of the article, I felt more of a sense of overwhelming pity for the Abercrombie CEO than anything. A man blessed with unimaginable success proudly spouting off soundbites reminiscent of a cruel little girl I knew in eight grade? It would seem Mike Jeffries is a deeply unhappy man.
Mean-spiritedness aside, Mr. Jeffries’ comments raise a flag about a bigger, more troubling cultural issue. Pretend, for one moment, that instead of fat chicks, unattractive people or “not-so-cool” kids Mr. Jeffries had said “African Americans” or “homosexuals” or “single moms.” As a society, we would rise up and crucify any brand that flaunted that kind of exclusionary business plan.
I’m not slamming Abercrombie, proposing that they start carrying larger sizes or suggesting they welcome everyone into their stores. What I am questioning is why, in a country where two out of every three adults are considered overweight, is it acceptable for anyone, let alone the CEO of a major company, to proudly and publicly sling what could be considered by some to teeter on hate speech?
With each brand that joins arms with companies like Dove, TOMS and Anytime Fitness, opting to lead with their values in order to drive new, important conversations, a positive change is happening. Who do you think will thrive? I’m willing to bet at least two out of three Americans can answer that question…and they’ll do so with their dollars.
AN OPEN LETTER TO MR. MIKE JEFFRIES, CEO ABERCROMBIE + FITCH
Dear Mr. Jeffries,
Hi there. It’s me, Amy. We’ve never met, but since it seems we won’t be sitting at the same lunch table (or crossing paths in your stores) anytime soon, I thought it was important that you get to know me if you’re going to hate me. I’m one of the two out of three Americans you can’t stand and don’t want in your stores. I’m your neighbor. Your doctor. The young woman working behind the hotel check-in desk. I’m your child’s third grade teacher. Your sister’s best friend. I’m the veterinarian who saved your dog’s life…twice. And the lady sitting next to you on the flight to Los Angeles. I’m the CEO of a Fortune 500 company. I’m the housewife with one heck of an expendable income. I’m the 13-year-old teetering on the verge of an eating disorder. And the 22-year-old battling depression and low self-esteem. I’m the employee working in your office, living in fear that two pounds are the difference between my paycheck and the unemployment line. I’m the American Woman…and I’ve got something to say to you.
Mike (can I call you Mike?), I’m not only a fat chick, I’m also a “not-so-cool” kid. Always have been, always will be. I’ve had 31.5 years to come to terms with that. Along the way I have been bullied, tortured, teased and harassed. Somehow I came out the other end better for it. In case you haven’t noticed, those not-so-cool kids are the ones who are passing people like you by–and doing some pretty amazing things. (You can read about a couple of them here and here and here.) Funny thing about wearing your struggle on the outside: it makes you stronger. It teaches you how to adapt. It forces you to dig deep and do more. And while people like you are sitting at the cool kids table intent on holding others down, the ragtag team of not-so-cool kids is busy pulling others up…and we’ve become an unstoppable force driving the world forward.
You got me, Mike! I don’t wear a size 4. You should probably also know that my middle fingers curve ever-so-slightly outward and I have a Morton’s toe. I’m terrible at long division and I’m not that great at parallel parking. But I’m a good person. I have an awesome job, great friends and a family that I wouldn’t trade for the world. I have mentors with brains as big as their giant hearts, and a rescue dog who is always happy to see me at the end of the day. Like everyone (size 4 or size 24), I have wants and hopes and dreams. I dream of writing a children’s book and inheriting a large sum of money so I can open a rescue retirement home for all the old shelter dogs that nobody wants. I’d like to pay for the person behind me at the toll booth sometime, and it’d be nice to get around to taking the “Great American Road Trip” one day. Overall I’m a pretty happy person. I’m a loyal friend and I strive to make the world better whenever and however I can. I love my community and I’m proud to call Columbus home. Although Abercrombie is headquartered here, you don’t represent the voice or the spirit of the place I know and love. When people think of this city, it is my hope they’ll choose to forget your name and instead think of people like Jeni Britton Bauer and Christian Long and Liz Lessner; doers and thinkers giving Columbus (and humankind) a good name.
As a marketer, I understand where you’re coming from on some level, Mike. I really do. When you say “a lot of people don’t belong in our clothes–they can’t belong,” I get it. For consumers, every purchase is a declaration. With each dollar a consumer spends, they are saying, “I am part of this brand and this brand is a part of me. I believe what this brand believes. I support what this brand supports.” As I sit here wrapping up this letter, I am proud to say that I may be a not-so-cool kid and the extra pounds I carry may not be a thing of beauty, but I am nothing like you or your brand–and that, Mr. Jeffries, is a beautiful thing.
WHAT THE FUCK IS WRONG WITH PEOPLE. who gives a fuck!?! If an owner of a company says something about their target demographic who cares dont shop there.