Little Caesars tries bacon-wrapped crust pizza
Little Caesars has devised a brand new place to feed the public's obsession with bacon: wrapped around the pizza crust.
More specifically, 3 1/2 feet of bacon wrapped around the pizza crust.
Today, the innovative budget pizza chain will unveil plans to nationally roll out on Feb. 23 the Bacon Wrapped Crust Deep! Deep! Dish Pizza. At $12, the limited-time offer will be one of Little Caesars' priciest pizzas.
"Every time you take a bite out of the crust, you'll get bacon," says David Scrivano, CEO at Little Caesars. The pizza also comes with pepperoni and has bacon sprinkled on top. The promotion replaces the chain's Soft Pretzel Crust Pizza.
Like many food makers and food sellers, Little Caesars is looking for a new way to cash in on the nation's continued infatuation with all things bacon. Domestic bacon sales have climbed for five consecutive years, recently hitting the $4 billion mark, reports research specialist Information Resources. Bacon has shown up in recent years in everything from sundaes at Burger King to milkshakes at Red Robin.