HD Theater will be Rebranded "Velocity" to Compete with SpeedTV

[Bru]

"Velocity" wants to be the car-themed channel for rich dudes

http://jalopnik.com/#!5793450/velocity-is-the-new-car+themed-channel-for-rich-dudes

The Discovery network, perhaps hoping to pick up eyeballs from a SPEEDTV network no longer interested in doing car-related programming, is rebranding its HD Theater channel as "Velocity" and aiming squarely at guys with short attention spans and lots of money.

Think of it as OWN (the Oprah Winfrey Network) dedicated to men with Viagra addictions. Programs like West Coast Customs and Chasing Classic Cars will make the move, and they're going to add more 15-minute programming that includes… World Rally Championship? Since HD Theater was America's home of edited rally footage this promo indicates Velocity will take WRC with it, too.

Also, Tanner Foust will be there (Top Gear USA reruns?) and at least one program dedicated to the Fisker Karma.

Click to read more...

 

[Bru]

Looks like I'll be upgrading cable packages again

 

[Eagle]

< likes this



Seriously though. Sounds like it might have some potential.

 

[Mook]

 

[Bru]

Speed TV has gone down the shitter. There's really nothing I watch anymore except for Nascar coverage. All of their reality based shows are garbage. They focus on drama between the people and very little about building or racing cars.

 

[Mook]

if theyre giong to do it tho, do it right. i have been unimpressed by their mediocre WRC coverage...and velocity is a hella gay name for a channel.

 

[Bru]

 

[Mook]

in for them hiriing xzibit

 

[Bru]

I hope they source shows from other countries like they do with those British shows. The one where they fix up run-down semi-cool cars and the other where they put people into newer used cars. I get a kick out of those.

 

[KAR]

In for this and it'll be good for speed to have some competition! It may make there shows good again.

 

[SHOmuff]

I hope they source shows from other countries like they do with those British shows. The one where they fix up run-down semi-cool cars....

I hope they make an American version of that show with dasfinc as the host.