đź“° Auto News GM's Lutz Confirms Buick Regal Is Back

Mook

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Lost in last week's GM product news was a spicy morsel from the Detroit News. According to Scott Burgess, GM's "Maximum" Bob Lutz confirmed Buick will reveal the Regal this year as a rebadged Opel Insignia. But whither the GNX?

We already knew the Opel Insignia's being rebadged as a Buick Regal for the Chinese market (shown above is the 2009 version), but if Burgess' quotes from Lutz are correct, it means the rumors — and previous off the record quotes from "nameless GM executives" — of the Insignia being rebadged as a Regal for the U.S. market are true. It also explains why outlets have spotted the Chinese Regal being tested on American soil.

Lutz claimed the new Regal will be introduced later this year. Our bet is the LA Auto Show if GM sticks to that timetable — which places the Regal at exactly the right place for a 2012 model year and showing up on dealer lots in 2011.

Susan Docherty, GM's vice president of Buick and GMC claims she expects Buick "to continue to draw younger buyers with new compacts and midsize sedans." The only way we can think of that would draw youngsters back to the Buick brand is if they offer some kind of high-horsepower sedan that'll reinvite press outlets to make comparisons between it and a car for Darth Vader. Can someone say GNX? We know we can.

[Autoblog]
 

The Broken Regal

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Only problem with that is that the old folks that buy Buicks would be like "ewww, RWD. How will I get around in winter?"

All while GM is saying they want Buick to cater to a younger crowd. Keep shooting yourself in a main vain GM.

yup, x2

if they had the g8 as the new regal platform, people like us would buy, the other 99.9999999 percent would complain about driving in winter
 

Mike K

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Apr 11, 2008
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Only problem with that is that the old folks that buy Buicks would be like "ewww, RWD. How will I get around in winter?"

All while GM is saying they want Buick to cater to a younger crowd. Keep shooting yourself in a main vain GM.
Let's face facts though... The old people buy Buicks because they owned Buicks when they were younger and they were a better brand. There's no convincing old people that their 97' Park Avenue wasn't close in power/ looks/ features to it's competition. They're just stubborn old people. These are the only reasons cars like the Grand Marquis still exist.

So with that in mind, Buick faces a major problem: There's largest contingency of customers is dying. You have to build towards a younger crowd.

I can see an old person rocking that Regal. It's a good looking car but not over the top.
 
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