source:
http://www.autoblog.com/2007/06/11/no-stuttgart-snacks-for-you-porsche-ditches-detroit-auto-show/
When the North American International Auto Show opens up its doors in Detroit this January, one automaker will be noticeable absent from the party. Porsche has decided that its marketing dollars are better spent on "direct customer contact," according to Tony Fouladpour, Porsche's N.A. spokesperson. "It was purely a business decision," Fourladpour goes on to say in an interview with Automotive News, citing that only 290 Porsches were sold in Michigan in 2006, versus nearly 9,000 in California.
The plan is to only attend shows where the marque is in high demand, so Porsche still plans to have a presence at shows hosted in L.A., S.F., New York, Miami, Dallas and a few other smaller venues.
While the logic of blowing off the largest automotive expo in North America escapes us, it would be a pity if Porsche decides to return to the fray, and is subsequently relegated to a less desirable spot at Cobo Hall. It's happened to Kia, so it isn't out of the question. Then again, Porsche is no Kia.
