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Old 04-15-2009, 11:47 AM   #1
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Default Ford looking to target women w/ new Mustang line

i thought thats what the v6 was for

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Ford has 45 years of Mustang domination under its belt, and the Dearborn, MI automaker wants to keep the streak alive by catering to every demographic from baby boomer motorheads to eight year-old girls. Sure, eight year-olds don't drive, but Ford wants to appeal to them with a new line of licensed merchandise called "Pony Girl for Mustang."

Ford will reportedly target two age groups for its new female-oriented Mustang gear: 8-12 and 13-16 year-old persuasion.The galloping horse will be prominent on everything from jewelery and cosmetics to home decor and apparel. Besides Ford's trademark Mustang emblem, the products will be adorned with more feminine decorations in the form of butterflies, flowers, and stars. If you're reading this and rolling your eyes, don't. Ford is happy to point out that according to its research, girls agse 8-16 pick the Mustang as their favorite car more than any other set of wheels on the road. If a Mustang branded glue stick t-shirt helps to foster more interest, then it can't be half bad, right?

You may be wondering why Ford would spend any time on toys and apparel when auto sales are in a tailspin. Ford brand director John Nens points out that branding gives Ford millions of dollars in low-effort revenue each year, with much of the work being done by toy and clothes manufacturers. He also pointed out to Horse Talk that Ford sold 160,000 Mustangs last year, and Mattel sold over one million.
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Old 04-15-2009, 11:48 AM   #2
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Wasn't the Mustang always targeted towards women? No power, "pretty looks". I see a woman driving one 80% of the time anyways.
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Old 04-15-2009, 11:48 AM   #3
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DUH!
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Old 04-15-2009, 11:50 AM   #4
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FML
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Old 04-15-2009, 12:14 PM   #5
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wow.
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Old 04-15-2009, 12:16 PM   #6
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I bet insurance on a Mustang will soon skyrocket!
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Old 04-15-2009, 12:16 PM   #7
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yeah since woman are better drivers and all
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Old 04-15-2009, 12:17 PM   #8
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FML
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Old 04-15-2009, 12:42 PM   #9
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What I want to say, has already been said



ps- @ angus
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Old 04-15-2009, 01:58 PM   #10
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So its come true, mustangs are for pussies
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Old 04-15-2009, 01:59 PM   #11
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Old 04-15-2009, 02:22 PM   #12
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Ouch!
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Old 04-15-2009, 03:09 PM   #13
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eeesh.
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Old 04-15-2009, 03:27 PM   #14
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I'll show those ladies my Cobra
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Old 04-15-2009, 03:30 PM   #15
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Old 04-15-2009, 03:31 PM   #16
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the world heard all mustang owners cry at once just now...
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Old 04-15-2009, 03:36 PM   #17
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turk said it best
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Old 04-15-2009, 03:39 PM   #18
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don't want to loose the entire female market share to the eclipse or g6...
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Old 04-15-2009, 03:49 PM   #19
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Quote:
Originally Posted by Angus1211 View Post
don't want to loose the entire female market share to the eclipse or g6...
lose - To be unsuccessful in retaining possession of; mislay

loose - Not fastened, restrained, or contained
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Old 04-15-2009, 04:10 PM   #20
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Angus likes loose females.
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Old 04-15-2009, 04:16 PM   #21
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Weird, I thought it was the other way around

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Old 04-15-2009, 06:08 PM   #22
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Quote:
Originally Posted by blakbearddelite View Post
lose - To be unsuccessful in retaining possession of; mislay

loose - Not fastened, restrained, or contained
firefox spell check has failed me one too many times...

(and yes i know it won't pick that up...)
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Old 04-15-2009, 06:27 PM   #23
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anus is going to be enticing some 8-12 year olds.


Mustangs are the new pedo-vans
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Old 04-15-2009, 06:33 PM   #24
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lol @ rustang roast
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Old 04-15-2009, 07:36 PM   #25
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Quote:
Originally Posted by Angus1211 View Post
firefox spell check has failed me one too many times...

(and yes i know it won't pick that up...)
I figured as much, I was just giving you shit.
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