https://jalopnik.com/the-ford-mustang-is-eating-the-chevy-camaros-lunch-1828921644
The Chevrolet Camaro has fallen from glory. After a five year reign over its U.S. sports car kingdom, the Camaro has been quickly usurped by the Ford Mustang—and then by the aging Dodge Challenger. Sales are decreasing by drastic amounts, and it doesn’t look like there’s going to be change in the near future.
Things started changing around 2014. Trying to find new and innovative ways to stay on top of their game, Chevy opted to redesign the Camaro. People were interested, so why not class things up a bit? Surely, people will be willing to pay more money for a better performing car.
It didn’t work. Ford quickly scooped up the customers who couldn’t make the jump up to the next rung of the pricing ladder, and Chevy has been suffering the consequences.
In Automotive News, Al Oppenheiser, the chief engineer of the Camaro, voiced his intentions:
“Frankly, [Mustang] have been eating our lunch. The low [transaction prices] of a four-cylinder ... that’s where the bulk of the sales are and that’s where our pricing strategy needed improvement. We plan to go head to head — and win.”
No no its because people cant handle the ugly! Even if it is faster than the Mustang.
The Chevrolet Camaro has fallen from glory. After a five year reign over its U.S. sports car kingdom, the Camaro has been quickly usurped by the Ford Mustang—and then by the aging Dodge Challenger. Sales are decreasing by drastic amounts, and it doesn’t look like there’s going to be change in the near future.
Things started changing around 2014. Trying to find new and innovative ways to stay on top of their game, Chevy opted to redesign the Camaro. People were interested, so why not class things up a bit? Surely, people will be willing to pay more money for a better performing car.
It didn’t work. Ford quickly scooped up the customers who couldn’t make the jump up to the next rung of the pricing ladder, and Chevy has been suffering the consequences.
In Automotive News, Al Oppenheiser, the chief engineer of the Camaro, voiced his intentions:
“Frankly, [Mustang] have been eating our lunch. The low [transaction prices] of a four-cylinder ... that’s where the bulk of the sales are and that’s where our pricing strategy needed improvement. We plan to go head to head — and win.”
No no its because people cant handle the ugly! Even if it is faster than the Mustang.