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View Poll Results: Best name for this division?
Buick 6 40.00%
Avenir 1 6.67%
They both suck 8 53.33%
Voters: 15. You may not vote on this poll

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Old 03-12-2018, 01:01 PM   #1
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Default Buick removing "Buick" Badge From New Buicks

Starting in 2019, the "Buick" badge on the cars will be gone. This article lists a couple BS reasons but, IMO, marketing just doesn't like the Buick name. They're partial to "Avenir", Buick's new high end nomenclature.

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Starting with the 2019 model year, Buick will remove the "Buick" script badge from the back of its vehicles. The change started with the 2019 Buick Envision, which received a mid-cycle refresh full of small quality-of-life adjustments, in addition to a lower starting price. As the 2019 model year consumes more Buicks, expect more badges to disappear.

While Buick's reasons for ditching the badge are good, saving money never hurts, either, even if it's only a few cents per car.

A cynic might just cast off this decision as a way to save a few bucks on each car, but the reasoning goes a bit deeper. "Mostly, it was for global consistency because we don't put the name badge on [Buicks] in China," said Stu Fowle, a Buick spokesman. "It also makes room if we decide to add an Avenir badge on the rear."
https://www.cnet.com/roadshow/news/b...ck-badge-2019
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Old 03-12-2018, 01:02 PM   #2
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Sad.
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Old 03-12-2018, 01:03 PM   #3
 
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They'll still have the crest though, yeah?

BMW/MB doesn't put their name on cars...
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Old 03-12-2018, 01:05 PM   #4
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Yes to the crest. The article hints they may start adding the Avenir badge on some models.
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Old 03-12-2018, 01:09 PM   #5
 
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They're not going to take every Buick logo off the car , right ?
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Old 03-12-2018, 01:21 PM   #6
 
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Avenir is a model of cubicle furniture...

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Old 03-12-2018, 01:23 PM   #7
 
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Avenir is also a font...

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Old 03-12-2018, 01:30 PM   #8
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Quote:
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Avenir is a model of cubicle furniture...

ďA model of cubicle furnitureĒ is possibly the most accurate definition of the Buick brand. It should be their market slogan.
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Old 03-12-2018, 01:36 PM   #9
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We need a thumbs down button on here.
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Old 03-12-2018, 01:38 PM   #10
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They killed Pontiac in favor of this?
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Old 03-12-2018, 01:40 PM   #11
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I had to go look up what the fuck Avenir is. I don't think it's a smart move on their part. That said I'm thinking it's a distinct step towards them killing the brand off.
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Old 03-12-2018, 01:41 PM   #12
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Quote:
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They killed Pontiac in favor of this?
Pontiac's didn't sell in China. Buick's do.
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Old 03-12-2018, 03:51 PM   #13
 
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Didn't they try dropping the Oldsmobile name on the Aurora?
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Old 03-12-2018, 05:58 PM   #14
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Well they need to change something. All their customers are dead or can’t afford the cars anymore- and if they can afford them they get something else because Buicks just aren’t cool anymore
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Old 03-13-2018, 07:56 AM   #15
 
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Growing up Buick’s were always in my family, especially the park avenue and riviera but fast forward to today and I can’t believe that brand has outlasted so many others.
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Old 03-13-2018, 08:06 AM   #16
A V6? What a ripoff...
 
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couple Buick haters here eh?
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Old 03-13-2018, 09:18 AM   #17
 
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I thought the majority of cars didn't have the company spelled out on the back. Lincoln is the only one that comes to mind. It's old fashioned. Good on buick for getting w the times.
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Old 03-13-2018, 12:32 PM   #18
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Quote:
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couple Buick haters here eh?
What is there to like anymore? When was the last time Buick was really itís own thing and not just a Chevy with a bunch of fake leather inside?
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Old 03-15-2018, 08:56 AM   #19
A V6? What a ripoff...
 
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Pretty sure they are all rebadged Opel's now.
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Old 03-15-2018, 09:52 AM   #20
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I was just gonna say, most are German Opel based. Not Chevy's. Maybe you're thinking the SUV's, but otherwise...

I wouldn't mind, as a daily, either a LaCrosse or a Regal Turbo.
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Old 03-15-2018, 11:02 AM   #21
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Well I was more referencing the 80’s through just a few years ago. The enclave/encore are still rebadged chevys though.
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Old 03-15-2018, 11:23 AM   #22
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Yea, SUV's.
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