Maserari?

Flyn

Go ahead. I'll catch up.
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Mar 1, 2004
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Selling homes on the Gulf Coast of Florida
Maserati is reintroducing the "Ghibli" name in a Ferrari powered sport sedan that will cost $65K-$75K.

Maserati is hoping to expand their line to a lower market segment and compete with Audi, BMW and Mercedes for the somewhat wealthy customer who is willing to pay $75K for a car.

Maserati, the Italian maker of exotic cars driven by the likes of U2 frontman Bono and designer Ralph Lauren, is shifting its focus from the elite to the merely wealthy with a mid-sized sedan called the Ghibli.

The new car, which will start at $65,600 when it hits U.S. showrooms in September, represents a direct challenge to mainstay German models like the BMW 5-Series, Mercedes-Benz E-Class and Audi A6. The Fiat SpA (F) unit is betting the car can offer something the Germans can’t: Italian sex appeal backed by the power and cachet of engines from sister brand Ferrari (FERI).

The four-door Ghibli exudes sportiness with glaring headlights, a low-slung front end and high rear haunches. The base version features a Ferrari 330-horsepower V6 engine and its interior is accentuated by leather from 101-year-old Italian furniture maker Poltrona Frau SpA (PFG).
Maserati is counting on such luxurious touches to convince buyers to pay some 20 percent more than they would for similar-sized German sedans. The top-of-the-line Ghibli S Q4 pushes performance with a 410-horsepower engine and a top speed of 284 kilometers (177 miles) per hour. The $75,700 all-wheel-drive model accelerates to 100 kph in as little as 4.8 seconds, beating the $61,400 402-horsepower Mercedes E550.

Maserati-Ghibli-front-left-side-view.jpg


http://www.bloomberg.com/news/2013-...65-600-lures-bored-bmw-buyers.html?cmpid=yhoo
 

Mike K

TCG Elite Member
Apr 11, 2008
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That looks like a great competitor to the BMW 550 and Mercedes E550. For someone that's looking for something even sportier than the 550 but doesn't want to jump into an M5 that could be a great alternative.

And it's not as if BMW and Mercedes don't suffer from the same resale problem. If anything I can see Maserati's holding their value longer now that they have the backing of Fiat and the economies of scale of Chrysler. A few of the features like the touch screen, window controls, etc are pulled directly from Chryslers.

Would own.
 
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