Ford has made parenting a little easier by introducing MyKey, a programmable ignition key for Ford automobiles that monitors teenage driving behavior. With MyKey in place, various driving habits that parents may consider unsafe, or merely obnoxious, can be curtailed.
It covers all the common parental complaints: The car's speed cannot exceed 80mph. Radio volume is limited to 44 percent of maximum and, if seatbelts aren't fastened, no sound will come from the speakers at all. Extra-careful and/or paranoid parents can place warning sounds at 45, 55, and 65mph, blasting a warning of potential reckless driving to the youthful driver.
Ford realizes this is annoying. Susan Cischke, Ford's group vice president of sustainability, environment and safety engineering even said she hoped to "turn up the annoyance factor a little bit."
MyKey will be introduced as a free standard feature in the 2010 Ford Focus model. Ford hopes to make MyKey a standard feature on all Ford, Lincoln, and Mercury models thereafter.
MyKey is built on ID chips already used in keys to help deter car theft, and evolved through changing software. MyKey tracks only the distance traveled by the car, so while it may seem relatively harmless now, parents who want other features to loom over their children -- such as point-by-point GPS tracking -- may be able to add them on for a fee.
Naturally, teenagers didn't warm up to the idea. After initial testing, 67 percent of teens said they wouldn't want MyKey. The number dropped to 36 percent if greater driving privileges were granted. But they aren't the ones buying the cars . . .
Traffic accidents remain the leading cause of death among teenagers, and Ford has this statistic in mind. I'm uncertain whether a few beeping noises and a speeding cap will make a difference in the long-run, but it's a noble cause.
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