The strategy has been working in the company’s favor, with some of their posts garnering thousands of retweets. This week, however, IHOP was skewered for going a step too far.
On Sunday, the restaurant chain posted a photograph of a stack of pancakes with the caption: “Flat but has a GREAT personality.”
The backlash to the post was swift, with several IHOP customers expressing outrage at what they said was too racy a tweet.
"Can't teach my Girl Scouts that casual misogyny is okay," wrote Twitter user Laura Perkins Cox.
Another user named Seamus Bellamy criticized the pancake house for "snark" and "sexism."
The company has since taken down the post and issued an apology.
IHOP isn’t the only fast food company that has been using social media as a means to reach a younger customer base. Several other big chains, including Taco Bell and Burger King, have employed similar strategies.
and companies bow to that shit
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