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I'm sure this theory was posted elsewhere...but....
House of Cards is the title of Yates' book.
"The book is written from Frank's viewpoint, and Season 3 (which focused on Claire a lot) was Claire's part of the book. This would also make sense as to why each episode is called a "Chapter". Also, when Frank is talking to the camera could be him giving his insight to each situation."
Frank references getting drunk at the Sentinel to Yates and Yates responds "that's Chapter 8." The Sentinel incident was Chapter 8 in the show, where we first learnt about Frank's bisexuality.