Porsche Exec Sees Future with Mods On-Demand - The Drive
The interview - https://newsroom.porsche.com/en/com...-technology-interview-lutz-meschke-14586.html
And a blurb -
The interview - https://newsroom.porsche.com/en/com...-technology-interview-lutz-meschke-14586.html
And a blurb -
Lutz Meschke, Vice President of the Executive Board and Member of the Executive Board, Finance and IT, sat down to paint us his picture of the autonomous future. He thinks that various levels of autonomy are not going to detract from the joy of driving, but rather take some of the frustrations out of the experience. Nobody like getting stuck in a traffic jam and having to control the car during the stop-and-go madness. There also arenāt too many people out there that find parking all that exciting either. Meschke thinks driver-assists will be able to take over these tedious tasks so the driver can focus on the fun.
One very exciting aspect of the future is the possibility of functionality āon demand,ā meaning that a customer will be able to buy new functions at any time when needed, even long after buying the car. Think of it as modding your car only rather than getting a new exhaust or a cold-air intake, youād simply download a software package which would add functionality. The neat part about the software is if you donāt need the add-on for long, you can just subscribe to it temporarily, lowering your cost.
Meschke gives the example of needing dynamic headlights for a long night drive on a road trip or spending a weekend at the track and looking for some more aggressive race tuning and suspension adjustments. Rather than write the check to get these functions full time, youād be able to subscribe to them just for the weekend.